Disclaimer: The original post was published on Medium in 2015. Today, I came across my Medium post and wanted to share this on my personal blog too!
There are so many things that need your attention everyday when you are running a startup. It is hard to detach yourself from what you have been doing and evaluate them.
A couple of weeks ago, while I was on a business trip, I realized that DearMissJ’s one-year anniversary had passed and I didn’t get a chance to celebrate it. Instead of buying a cake and making wishes, I found myself looking at old photos on instagram that reminded me of early days of DearMissJ.
First, I found this gem I took 77 weeks ago. As you can see, I started DearMissJ in my living room. Whenever I got new inventory, I laid them on the living room floor and inspected each jewelry piece to make sure there were no scratches. I do not remember the details during this time period, but I remember two things: my place was messy and I was sleep deprived.
What do you do after having all the inventory sitting in your living room? Take photos.
I didn’t have either a nice camera or money to hire a professional photographer, so I asked my friend for help. Below is my good friend, Ning, a talented photographer. We set up a lightbox on my dining table at night and took photos for 3–4 hours straight. I took this job very seriously, and ordered multiple light boxes and equipment until I found one I liked.
DearMissJ got its own customized box! I picked purple because I thought purple would be the perfect color to represent DearMissJ’s classy style. However, I received mixed feedback from customers and decided to change the color. After some heated discussions, my team created a totally new design: black & white. It was a success and we are still using this design.